Norwegian Cruise Line just put a name to something many travelers have been craving for years. In their recent newsroom release, they revealed that over 70% of travelers now say they’re embracing the Joy of Missing Out—better known as JOMO—as the new way to vacation.
It’s a simple idea with deep truth: the best trips don’t always come from doing more, but from feeling more.
Why Everyone’s Talking About JOMO
The trend is clear: after years of FOMO-fueled bucket lists, travelers are now chasing calm, not chaos.
- Expedia’s Unpack ’25 report calls JOMO one of the defining travel behaviors for the coming year, with 62% of travelers preferring slower, more relaxing vacations.
- In a Mower survey, 85% of travelers said their ideal trip would help them unplug and reduce stress.
- Luxury travel sources like Sophisticated Travel describe JOMO as a “mindful movement—presence over pressure, quality over quantity.”
The shift isn’t just Norwegian’s spin. It’s showing up across travel research for 2025:
Norwegian’s Take: Freedom to Unplug
Norwegian Cruise Line has quietly been ahead of this curve for years. Freestyle Cruising was built around the idea that you can design your days your way—no rigid schedules, no forced formal nights, and no guilt for skipping an activity.
For travelers ready to lean into the Joy of Missing Out, here are three ways Norwegian helps make it effortless:
🌴 Vibe Beach Club
An adults-only sanctuary at sea where serenity reigns. Think cushioned loungers, chilled drinks, and a private pool deck limited to a handful of guests. The music fades, the horizon stretches—and suddenly, your mind catches up with your body.
💧 Thermal Suite
Hidden inside the Mandara Spa, the Thermal Suite offers the ultimate JOMO moment: unstructured time. Heated loungers, ocean-view saunas, and a quiet hydrotherapy pool where hours melt away. It’s the onboard version of a digital detox.
⚓ Jewel-Class Ships
Norwegian’s Jewel, Jade, Pearl, and Gem deliver a refreshingly different rhythm. Smaller and more destination-focused, these ships invite you to slow down and savor each port. Onboard, the vibe is personal and unhurried—exactly what many travelers are seeking now.
What “Missing Out” Really Means
Choosing JOMO doesn’t mean skipping fun—it means curating it.
It’s replacing one more trivia contest with one more sunset. It’s the unhurried coffee before a shore excursion. It’s realizing that the quietest corners of the ship might also hold your favorite memories.
And Norwegian’s Freestyle approach makes that kind of freedom feel natural.
The Takeaway
The Joy of Missing Out isn’t about isolation—it’s about intention.
It’s the realization that we travel to reconnect with ourselves and the world, not our screens or schedules.
So whether you find your calm in the Vibe Beach Club, the Thermal Suite, or aboard one of the Jewel-class ships where the destination is the destination, Norwegian is proving that sometimes the best memories come from the moments we choose not to fill.
