Effective Date: July 26, 2025
Cruise Made Easy (“we”, “us”, or “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect your information across our website, communications, and platforms, including Go High Level (GHL), Facebook, Matomo, and TravelJoy.
Information We Collect
1. Information You Provide
When you:
- Fill out forms (e.g., cruise quiz, consultation request, contact)
- Book a calendar appointment
- Join our email list
- Request or receive a travel quote
- Communicate with us
We collect your name, contact information, persona quiz answers, and cruise preferences, as well as trip details for bookings.
2. Information Collected Automatically
We use tracking tools to understand how you interact with our content and website:
- Page visits, click activity, and session data
- Device, browser, and IP information
- UTM parameters and referring links
If you’ve submitted any form or quiz, this data may be associated with your profile to personalize your experience and follow up appropriately.
How We Use Your Information
We use your data to:
- Match you with the right cruises and offers
- Personalize your experience based on your persona
- Send relevant email content, downloads, and trip updates
- Coordinate consultations and follow-ups via Go High Level
- Provide travel quotes and trip documents through TravelJoy
- Analyze web and email engagement to improve our offerings
Platforms We Use
Go High Level (GHL)
GHL is our central CRM, used to manage:
- Email and calendar communications
- Quiz results and segmentation
- Workflow automation and follow-up
All customer records are stored securely in GHL and are the master system of record.
We may use Facebook Pixel for advertising and retargeting. Facebook may track your interactions based on its own data policies. You can manage your preferences within your Facebook account settings.
Matomo
We use Matomo for privacy-conscious web analytics.
You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.
TravelJoy
We use TravelJoy to manage quotes, invoices, and itinerary documents. Your information is used solely to prepare and deliver travel plans you request. It is not shared or sold and is only retained for the duration of the travel planning process.
Cookies and Tracking
We use cookies and local storage to:
- Remember your persona selection
- Track engagement across visits
- Connect your visit to quiz and form submissions
You can manage cookie settings via your browser or our site’s cookie controls.
Data Sharing
We do not sell your personal information.
We may share your data with:
- Internal tools like our CME Stack (for automation and segmentation)
- Facebook (for advertising if you’ve given consent)
- Go High Level and TravelJoy (for client services and communication)
All data sharing follows security best practices and is done strictly to serve your travel planning needs.
Data Retention and Deletion
We retain your data as long as it’s needed for travel planning, marketing engagement, or regulatory purposes.
You can request deletion or export of your personal data by contacting us at:
📧 scott@cruisemadeeasy.com
We will respond within 14 days and fulfill your request in accordance with applicable privacy laws.
Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion or export of your data
- Opt out of future marketing emails (unsubscribe link is in every message)
Contact Us
If you have questions about this Privacy Policy or how your data is handled:
Scott Roberts
Cruise Made Easy
📧 scott@cruisemadeeasy.com
